US LBM – Timbertech AZEK advertising program

The TimberTech by AZEK advertising program is a multi-faceted 3-month long ad campaign. It is designed to provide a comprehensive digital marketing strategy, leveraging various advertising tactics to maximize reach and engagement with potential customers. This campaign is covered 100% by co-op from AZEK

There are three options to choose from. The campaign you choose will depend on what works in your market and your marketing budget. The three options are varying combinations of the three components, which are CTV streaming, Geofencing, Paid Search, and Display Ads. Here is a brief description of each:

CTV Streaming

Target homeowners and contractors with a 30-second TV commercial in live news and entertainment programs on popular networks. This tactic is designed to reach a broad audience through engaging video content.

Geofencing

This tactic targets consumers who are shopping at your competitor’s locations. A radial fence is set up around specific business locations, and if someone enters the area, they receive a banner advertisement in apps installed on their phone. This method is highly effective for capturing the attention of potential customers in a specific geographic area.

Paid search

This component allows you to only pay when a customer clicks on your ad. Ads are shown on Google at no additional cost unless a customer clicks on the ad linked to your website. This ensures that you are only charged for actual engagement with your ad.

Display ads

Target homeowners and contractors with banner advertisements on brand-name, niche, and enthusiast websites where they are most engaged. This component provides access to a wide array of premium, brand-safe inventory across various websites, ensuring your ads are seen in trusted environments.

Commercial Mock Up

Display Ads Mock Up

Campaign options

Each campaign lasts a duration of three months. Before making a selection read and understand each component thoroughly to ensure you maximize returns in your market. The tactics listed will require some additional review and input from your team before launch.

From selection to launch a turnaround time of a week and half is required. Metrics will be reported on a bi-weekly basis.

Impressions are number of views. To better understand ROI of this campaign we will look to clicks, or website visits, and quote form submissions from the dedicated landing page we will set up on your division’s website.

Depending on the tactic the money is psent either when the advertisement is viewed or clicked on. Your total campaign spend will not exceed the predeteremined spend in the table to the right.

Ask your marketing manager if you have additional questions related to the campaign options.

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